SUNSTUDIOS The Treehouse
Designing new business models and ventures.
Problem
Problem
Problem
The photography market in Australia has undergone a radical transformation. The usability and quality of DSLR cameras have enfranchised a growing pool of semi-professionals at one end of the market, whilst ‘smart photography’ and mobiles have broadened the everyday, everywhere reach of imaging at the other end.
Amidst significant market evolution, Canon Australia's acquisition of SUNSTUDIOS, the southern hemisphere's largest professional photography studio, marked a strategic pivot. This valuable addition presented a paradox of choice - offering plenty of new opportunities, but a challenge in how to identify a sustainable business model.
The photography market in Australia has undergone a radical transformation. The usability and quality of DSLR cameras have enfranchised a growing pool of semi-professionals at one end of the market, whilst ‘smart photography’ and mobiles have broadened the everyday, everywhere reach of imaging at the other end.
Amidst significant market evolution, Canon Australia's acquisition of SUNSTUDIOS, the southern hemisphere's largest professional photography studio, marked a strategic pivot. This valuable addition presented a paradox of choice - offering plenty of new opportunities, but a challenge in how to identify a sustainable business model.
The photography market in Australia has undergone a radical transformation. The usability and quality of DSLR cameras have enfranchised a growing pool of semi-professionals at one end of the market, whilst ‘smart photography’ and mobiles have broadened the everyday, everywhere reach of imaging at the other end.
Amidst significant market evolution, Canon Australia's acquisition of SUNSTUDIOS, the southern hemisphere's largest professional photography studio, marked a strategic pivot. This valuable addition presented a paradox of choice - offering plenty of new opportunities, but a challenge in how to identify a sustainable business model.
[Before] An architectural sketch of the Treehouse concept, [After] a 3d rendering of the final Treehouse space.
From 'delivering a service' to building a space for community to thrive.
Reframe
Reframe
A raft of early business model hypotheses were quickly disproven through rapid test-to-learn experiments.
Real-world insights and an experimental mindset allowed us to pivot quickly and reorient our efforts towards a meaningful unmet need that SUNSTUDIOS was uniquely positioned to address.
Instead of building a new commercial 'service', we set ourselves the mission: How could SUNSTUDIOS help 'keep professional photography professional' and create a platform that would nurture individual and collective growth?
A raft of early business model hypotheses were quickly disproven through rapid test-to-learn experiments.
Real-world insights and an experimental mindset allowed us to pivot quickly and reorient our efforts towards a meaningful unmet need that SUNSTUDIOS was uniquely positioned to address.
Instead of building a new commercial 'service', we set ourselves the mission: How could SUNSTUDIOS help 'keep professional photography professional' and create a platform that would nurture individual and collective growth?
A raft of early business model hypotheses were quickly disproven through rapid test-to-learn experiments.
Real-world insights and an experimental mindset allowed us to pivot quickly and reorient our efforts towards a meaningful unmet need that SUNSTUDIOS was uniquely positioned to address.
Instead of building a new commercial 'service', we set ourselves the mission: How could SUNSTUDIOS help 'keep professional photography professional' and create a platform that would nurture individual and collective growth?
A GIF of the 3D renders of the SUNSTUDIOS Treehouse.
Solution
Solution
The "Treehouse" emerged as a professional photography hub and co-working space, fostering a community environment for visual creators.
Designed specifically for creatives, it offers unique membership models and service tiers. With community-focused schedules and layouts, the Treehouse centres on its mission to nurture the growth and professionalism of photographers, providing a collaborative platform for connection, innovation, and development in the field of visual arts.
The "Treehouse" emerged as a professional photography hub and co-working space, fostering a community environment for visual creators.
Designed specifically for creatives, it offers unique membership models and service tiers. With community-focused schedules and layouts, the Treehouse centres on its mission to nurture the growth and professionalism of photographers, providing a collaborative platform for connection, innovation, and development in the field of visual arts.
The "Treehouse" emerged as a professional photography hub and co-working space, fostering a community environment for visual creators.
Designed specifically for creatives, it offers unique membership models and service tiers. With community-focused schedules and layouts, the Treehouse centres on its mission to nurture the growth and professionalism of photographers, providing a collaborative platform for connection, innovation, and development in the field of visual arts.
Impact
Impact
The Treehouse at SUNSTUDIOS significantly bolsters the local professional imaging industry while also diversifying Canon's business sustainably and successfully.
This model has advanced numerous photographers' careers by providing educational, career, and networking support.
The Treehouse at SUNSTUDIOS significantly bolsters the local professional imaging industry while also diversifying Canon's business sustainably and successfully.
This model has advanced numerous photographers' careers by providing educational, career, and networking support.
The Treehouse at SUNSTUDIOS significantly bolsters the local professional imaging industry while also diversifying Canon's business sustainably and successfully.
This model has advanced numerous photographers' careers by providing educational, career, and networking support.
"How To Impact brought amazing rigour and discipline to our process of assessing new business opportunities and worked with us from planning to completion to bring the concept to life."
"How To Impact brought amazing rigour and discipline to our process of assessing new business opportunities and worked with us from planning to completion to bring the concept to life."
Alan Brightman, General Manager at SUNSTUDIOS
Alan Brightman, General Manager at SUNSTUDIOS
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