St Vincent's Private Hospitals Network Digital Strategy
Building a patient-first digital solution.
Problem
Problem
Problem
St Vincent’s Health Australia faced the daunting challenge of merging 10 distinct private hospital websites, each with a unique identity and over 1,300 content pieces, into a unified 'hero' site.
This complex digital transformation demands meticulous stakeholder management across its widespread network and a keen focus on crafting a user-centric digital experience, all while preserving the individual strengths and characteristics of each location.
St Vincent’s Health Australia faced the daunting challenge of merging 10 distinct private hospital websites, each with a unique identity and over 1,300 content pieces, into a unified 'hero' site.
This complex digital transformation demands meticulous stakeholder management across its widespread network and a keen focus on crafting a user-centric digital experience, all while preserving the individual strengths and characteristics of each location.
St Vincent’s Health Australia faced the daunting challenge of merging 10 distinct private hospital websites, each with a unique identity and over 1,300 content pieces, into a unified 'hero' site.
This complex digital transformation demands meticulous stakeholder management across its widespread network and a keen focus on crafting a user-centric digital experience, all while preserving the individual strengths and characteristics of each location.
The new St Vincent Health Australia website.
Bringing a people-first lens to an anxiety-ridden CX journey.
Reframe
Reframe
We took a 360-degree approach to discovery, meeting with patients in their world to deeply understand their challenges and priorities. At the same time, we engaged stakeholders across the complete care ecosystems: GPs, Practice Managers, Hospital Administration and Patient Support staff.
This wider and deeper perspective shone light on several challenges the patients didn't even know they faced and helped completely reorient the focus of the site build. We needed to manage a huge pool of content and customer journeys within a complex network of hospitals and departments. More importantly, we needed to bring a human face to the patient experience and help alleviate anxiety by 'telling less' and showing how a hospital visit would feel.
We took a 360-degree approach to discovery, meeting with patients in their world to deeply understand their challenges and priorities. At the same time, we engaged stakeholders across the complete care ecosystems: GPs, Practice Managers, Hospital Administration and Patient Support staff.
This wider and deeper perspective shone light on several challenges the patients didn't even know they faced and helped completely reorient the focus of the site build. We needed to manage a huge pool of content and customer journeys within a complex network of hospitals and departments. More importantly, we needed to bring a human face to the patient experience and help alleviate anxiety by 'telling less' and showing how a hospital visit would feel.
We took a 360-degree approach to discovery, meeting with patients in their world to deeply understand their challenges and priorities. At the same time, we engaged stakeholders across the complete care ecosystems: GPs, Practice Managers, Hospital Administration and Patient Support staff.
This wider and deeper perspective shone light on several challenges the patients didn't even know they faced and helped completely reorient the focus of the site build. We needed to manage a huge pool of content and customer journeys within a complex network of hospitals and departments. More importantly, we needed to bring a human face to the patient experience and help alleviate anxiety by 'telling less' and showing how a hospital visit would feel.
A snapshot into our working process: [Left] Insights into the user journey. [Right] Live testing the new website format.
Solution
Solution
St Vincent’s Health Australia's digital revamp features a versatile design system focused on a Lead Archetype, significantly enhancing user experience and health outcomes. The website now highlights local hospitals, services, and a distinctive "Find a Specialist" tool.
By consolidating complex information from 10 sites into a scalable, flexible solution, the new design provides St Vincent’s immense flexibility in template layout, ensuring adaptability and user-friendliness.
St Vincent’s Health Australia's digital revamp features a versatile design system focused on a Lead Archetype, significantly enhancing user experience and health outcomes. The website now highlights local hospitals, services, and a distinctive "Find a Specialist" tool.
By consolidating complex information from 10 sites into a scalable, flexible solution, the new design provides St Vincent’s immense flexibility in template layout, ensuring adaptability and user-friendliness.
St Vincent’s Health Australia's digital revamp features a versatile design system focused on a Lead Archetype, significantly enhancing user experience and health outcomes. The website now highlights local hospitals, services, and a distinctive "Find a Specialist" tool.
By consolidating complex information from 10 sites into a scalable, flexible solution, the new design provides St Vincent’s immense flexibility in template layout, ensuring adaptability and user-friendliness.
Impact
Impact
St Vincent’s Health Australia's flexible design system boosts efficiency across their Public Hospital and Aged Care Networks and internal projects. Each Private Hospital retains its unique identity, enhancing core strengths.
The component-based architecture yields up to 40% efficiency in development and infrastructure, streamlining content publishing and administration. This technical infrastructure's extensibility has already cut production times by 40% for future projects, ensuring timeliness and relevance.
St Vincent’s Health Australia's flexible design system boosts efficiency across their Public Hospital and Aged Care Networks and internal projects. Each Private Hospital retains its unique identity, enhancing core strengths.
The component-based architecture yields up to 40% efficiency in development and infrastructure, streamlining content publishing and administration. This technical infrastructure's extensibility has already cut production times by 40% for future projects, ensuring timeliness and relevance.
St Vincent’s Health Australia's flexible design system boosts efficiency across their Public Hospital and Aged Care Networks and internal projects. Each Private Hospital retains its unique identity, enhancing core strengths.
The component-based architecture yields up to 40% efficiency in development and infrastructure, streamlining content publishing and administration. This technical infrastructure's extensibility has already cut production times by 40% for future projects, ensuring timeliness and relevance.
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