ReachOut COVID Recovery Strategy
Addressing new mental health needs for youth after COVID.
Problem
Problem
Problem
Youth mental health was already a major public health concern before COVID, bushfires, and economic disruption led to unprecedented numbers of help-seeking.
The surge in support needs exposed vulnerabilities in already stretched services. In VIC alone, an additional 82,000 young people needed support with an increase in depression, anxiety, bullying, and abuse. The challenge was: How do you rethink your service delivery in the face of a major disruption while scaling impact?
Youth mental health was already a major public health concern before COVID, bushfires, and economic disruption led to unprecedented numbers of help-seeking.
The surge in support needs exposed vulnerabilities in already stretched services. In VIC alone, an additional 82,000 young people needed support with an increase in depression, anxiety, bullying, and abuse. The challenge was: How do you rethink your service delivery in the face of a major disruption while scaling impact?
Youth mental health was already a major public health concern before COVID, bushfires, and economic disruption led to unprecedented numbers of help-seeking.
The surge in support needs exposed vulnerabilities in already stretched services. In VIC alone, an additional 82,000 young people needed support with an increase in depression, anxiety, bullying, and abuse. The challenge was: How do you rethink your service delivery in the face of a major disruption while scaling impact?
Risk = Growth.
Reframe
Reframe
One of the many detrimental net effects of COVID lockdowns was the suspension of outdoor activity, face-to-face engagement and the serendipity that comes from being outside the cocoon of our homes.
As a result, young people had become more averse to the sorts of small, daily risks that help us all grow (just talking to a stranger can be a healthy risk). Our stretch zones had shrunk.
This insight informed our strategy: we sought to help young people get more comfortable with risk and focus on the positive side of getting outside our comfort zones.
One of the many detrimental net effects of COVID lockdowns was the suspension of outdoor activity, face-to-face engagement and the serendipity that comes from being outside the cocoon of our homes.
As a result, young people had become more averse to the sorts of small, daily risks that help us all grow (just talking to a stranger can be a healthy risk). Our stretch zones had shrunk.
This insight informed our strategy: we sought to help young people get more comfortable with risk and focus on the positive side of getting outside our comfort zones.
One of the many detrimental net effects of COVID lockdowns was the suspension of outdoor activity, face-to-face engagement and the serendipity that comes from being outside the cocoon of our homes.
As a result, young people had become more averse to the sorts of small, daily risks that help us all grow (just talking to a stranger can be a healthy risk). Our stretch zones had shrunk.
This insight informed our strategy: we sought to help young people get more comfortable with risk and focus on the positive side of getting outside our comfort zones.
[Bottom Left] Our ideation workshop and [Right] the output and synthesis of the workshop on a Miro Board.
Solution
Solution
We created a raft of 'recovery' strategies that promoted healthy risk, including a cost-efficient and scalable Gratitude Schools Program that fosters better mental health and growth through positive self-talk & self-reflection.
We created a raft of 'recovery' strategies that promoted healthy risk, including a cost-efficient and scalable Gratitude Schools Program that fosters better mental health and growth through positive self-talk & self-reflection.
We created a raft of 'recovery' strategies that promoted healthy risk, including a cost-efficient and scalable Gratitude Schools Program that fosters better mental health and growth through positive self-talk & self-reflection.
Number 1
most viewed classroom resource of 2023 for ReachOut
with 2200+ views.
Number 1
most viewed classroom resource of 2023 for ReachOut
with 2200+ views.
Number 1
Number 1
most viewed classroom resource of 2023 for ReachOut
with 2200+ views.
Impact
Impact
We delivered ReachOut's most viewed resource of the year, outpacing all channel averages and reflecting an innovative response to a profound market demand.
With 2,220 + views, this resource is the most viewed classroom lesson resource of 2023.
Social media posts created higher than average engagement rates.
The resource had 150 downloads/prints
ReachOut targeted EDM generated higher than usual clicks
Users are spending well over the average time spent on page at around 2:00 minutes
Education Review EDM campaign outperformed the publications’ engagement average
Education Review advertorial and article in Education Today provided a platform to promote ReachOut Schools as a service
We delivered ReachOut's most viewed resource of the year, outpacing all channel averages and reflecting an innovative response to a profound market demand.
With 2,220 + views, this resource is the most viewed classroom lesson resource of 2023.
Social media posts created higher than average engagement rates.
The resource had 150 downloads/prints
ReachOut targeted EDM generated higher than usual clicks
Users are spending well over the average time spent on page at around 2:00 minutes
Education Review EDM campaign outperformed the publications’ engagement average
Education Review advertorial and article in Education Today provided a platform to promote ReachOut Schools as a service
We delivered ReachOut's most viewed resource of the year, outpacing all channel averages and reflecting an innovative response to a profound market demand.
With 2,220 + views, this resource is the most viewed classroom lesson resource of 2023.
Social media posts created higher than average engagement rates.
The resource had 150 downloads/prints
ReachOut targeted EDM generated higher than usual clicks
Users are spending well over the average time spent on page at around 2:00 minutes
Education Review EDM campaign outperformed the publications’ engagement average
Education Review advertorial and article in Education Today provided a platform to promote ReachOut Schools as a service
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