Addressing New Mental Health Needs for Youth After COVID with ReachOut
Problem
Youth mental health was already a major public health concern before COVID, bushfires, and economical disruption led to unprecedented numbers of help seeking, impacting ReachOut's ability to use their resources affectively to achieve their funding and social impact commitments.
Pressure
The surge in support needs exposed vunerablities in already stretched services, in VIC alone, an additional 82,000 young people needed support with an increase in Depression, Anxiety, Bullying & Abuse.
The challenge was how do you rethink your service delivery in the face of a major disruption while scaling impact?
Solution
We created a raft of 'recovery' strategies, including a cost-efficient and scalable Gratitude Schools Program that fosters better mental health and growth through positive self-talk & self-reflection.
Impact
In a groundbreaking achievement, we delivered ReachOut's most viewed resource of the year, outpacing all channel averages and reflecting an innovative response to a profound market demand.
With 2,220 + views, this resource is the most viewed classroom lesson resource of 2023.
Social media posts created higher than average engagement rates.
The resource had 150 downloads/prints
ReachOut targeted EDM generated higher than usual clicks
Users are spending well over the average time spent on page at around 2:00 minutes
Education Review EDM campaign outperformed the publications engagement average
Education Review advertorial and article in Education Today provided a platform to promote ReachOut Schools as a service