Building A Patient-First Digital Solution For St Vincent’s Hospital
Problem
In recent times, younger people have become increasingly rejected and conservative about private health expenditure, contributing to an environment of moderate to low growth for the private health sector. In order to strengthen their position as a leader in research, innovation and patient experience excellence, St Vincent’s Health Australia need to deliver digital experiences that meet consumer needs to ensure continued and positive growth, whilst streamlining the costs of multiple, independent hospital websites.
Pressure
St Vincent’s Health Australia faced the daunting challenge of merging 10 distinct private hospital websites, each with a unique identity and over 1,300 content pieces, into a unified 'hero' site. This complex digital transformation demands meticulous stakeholder management across its widespread network and a keen focus on crafting a user-centric digital experience, all while preserving the individual strengths and characteristics of each location.
Solution
St Vincent’s Health Australia's digital revamp features a versatile design system focused on a Lead Archetype, significantly enhancing user experience and health outcomes. The website now highlights local hospitals, services, and a distinctive "Find a Specialist" tool. By consolidating complex information from 10 sites into a scalable, flexible solution, the new design provides St Vincent’s immense flexibility in template layout, ensuring adaptability and user-friendliness.
Impact
St Vincent’s Health Australia's flexible design system boosts efficiency across their Public Hospital and Aged Care Networks, and internal projects. Each Private Hospital retains its unique identity, enhancing core strengths. The component-based architecture yields up to 40% efficiency in development and infrastructure, streamlining content publishing and administration. This technical infrastructure's extensibility has already cut production times by 40% for future projects, ensuring timeliness and relevance.