The Meta-Moment
Meta-cash
Sit tight crypto spenders, Metaverse platform leader Decentraland introduces the world’s first ATM in the metaverse. In partnership with Transak and Metaverse Architects, the new virtual ATM allows users to withdraw Decentraland’s crypto currency, Mana, to replicate the life-like and physical cash experience.
Read more here.
Meta-merchandise
Puma launched the latest Manchester City jersey kits on Roblox, giving gamers the chance to interact, win and purchase the new kits by visiting the virtual ‘Puma and the Land of Games’. The campaign marks the sports club’s first ever Metaverse-based kit launch.
Read more here.
Meta-make-up
Nars Cosmetics partnered with Supersocial to launch the new immersive virtual experience ‘Nars Color Quest’ on online gaming platform Roblox. The new digital space allows users to customise their avatars using digital Nars cosmetic products, inspired by the cosmetic brand’s ‘physical’ make-up range.
Read more here.