IRL Social Impact
From creative agencies, to beer producers and plant-based milk brands, we look at how companies are living and breathing their brand values, and taking tangible steps towards social change.
Viral Goods for Social Good
UK creative agency Mother has expanded its business model with the launch of their new company Mother Goods. The new arm of Mother harnesses the creative minds of their team to design products with ‘shock factor’ that draw attention to social issues being faced across the globe. From bulletproof robes, to cuff and chain phone cases, and a rentable ‘giant boob’, these products are now publicly available for purchase, with the hope of not just selling ‘goods’ but doing good by bringing awareness to and changing the way people think about the issues we face in the world today.
Beer for a Better Planet
UK craft beer brand BrewDog is celebrating a huge step on their sustainability journey - announcing that the company is now carbon negative, in a large part thanks to their Lost Forest program. Having purchased a 9,308 acre plot of land in Scotland back in 2020, the company embarked on a huge reforestation and restoration project to help pull carbon from the atmosphere. The company has released a report on their progress, encouraging other nations, corporations and individuals to do their part in reducing carbon emissions. CEO James Watt is also keeping followers updated with their journey on socials, having planted the first trees last month.
Hear about plans for the forest here, read more on their sustainability journey here and follow their progress here
Milk Meets Sustainable Fashion
Swedish plant-based milk brand Oatly has just dropped the third instalment of their Drip Dry High campaign, which features a limited release range of rain jackets...with a twist. Available for purchase via their clothing up-cycling program ReRuns, the jackets are all pre-loved, and uniquely designed in collaboration with 10 artists. The campaign aims to encourage more sustainable choices, with the jackets all featuring pro-planet (including pro-plant-based) designs, and proceeds going to environmentally focused NFP, The Lower East Side Girls Club.
So What?
Most organisations have a set of values that align with issues of social importance, and promote these to like minded consumers - but simply speaking your values isn't enough anymore. Increasingly we’re seeing organisations make a stand for change with tangible products and services that create real impact.
How might we leverage businesses' existing resources to generate awareness around issues of social importance and enact more meaningful change through tangible product or service offerings?