OUR PRACTICE
OUR PRACTICE
We are an established strategic design and innovation studio.
Our practice puts human needs at the heart of the design process, to unlock complex, real-world problems for meaningful impact.
Our work focuses on concept design, growth strategy, innovation capability, systems thinking, value propositions and many more.
OUR PRACTICE
We are an established strategic design and innovation studio.
Our practice puts human needs at the heart of the design process, to unlock complex, real-world problems for meaningful impact.
Our work focuses on concept design, growth strategy, innovation capability, systems thinking, value propositions and many more.
Our services
Our services
Our services
Our Ethos
Our Ethos
Our Ethos
Radical progress comes when you have the right mindsets and ecosystem to bring fresh perspectives to any problem.
We bring these mindsets to every project:
Hold the
tension
Positive Ambiguity
Resist the urge to rush to a solution. Make the implicit assumptions explicit. Hold the tension. Stay problem-centric and embrace uncertainty as an essential part of the journey.
Futures worth wanting are built on a shared understanding of the problem and a collective commitment to think and do differently.
Positive Ambiguity
Resist the urge to rush to a solution. Make the implicit assumptions explicit. Hold the tension. Stay problem-centric and embrace uncertainty as an essential part of the journey.
Futures worth wanting are built on a shared understanding of the problem and a collective commitment to think and do differently.
Everyday Empathy
Meet people in their world, get hands-on and step into the shoes of others. Dig beyond what people say, to what they do. Seek out deep and unusual perspectives.
Transformative insights come when you develop a habit of relentless curiosity and learn to connect the dots between disparate perspectives.
Everyday Empathy
Meet people in their world, get hands-on and step into the shoes of others. Dig beyond what people say, to what they do. Seek out deep and unusual perspectives.
Transformative insights come when you develop a habit of relentless curiosity and learn to connect the dots between disparate perspectives.
Constructive Troublemaking
Push beyond the ‘obvious’ solutions. Question why, and why not!? Move beyond the ‘experts’ and embrace the power of ‘authentic dissent’.
Disruptive ideas emerge not from following good-practice, but from challenging old rules, and creating space for new voices, practices and visions of the future to converge.
Constructive Troublemaking
Push beyond the ‘obvious’ solutions. Question why, and why not!? Move beyond the ‘experts’ and embrace the power of ‘authentic dissent’.
Disruptive ideas emerge not from following good-practice, but from challenging old rules, and creating space for new voices, practices and visions of the future to converge.
Fearless Experimentation
Test early and often. Make things real to build collective understanding and invite robust debate. Experiment to learn, not just to prove. Acknowledge there’s risk in not acting too.
True progress is unlocked when we stop seeing ‘experimentation’ as a pass-fail milestone, but rather an always-on ethos of learning-testing-evolving.
Fearless Experimentation
Test early and often. Make things real to build collective understanding and invite robust debate. Experiment to learn, not just to prove. Acknowledge there’s risk in not acting too.
True progress is unlocked when we stop seeing ‘experimentation’ as a pass-fail milestone, but rather an always-on ethos of learning-testing-evolving.
Positive Ambiguity
Resist the urge to rush to a solution. Make the implicit assumptions explicit. Hold the tension. Stay problem-centric and embrace uncertainty as an essential part of the journey.
Futures worth wanting are built on a shared understanding of the problem and a collective commitment to think and do differently.
Everyday Empathy
Meet people in their world, get hands-on and step into the shoes of others. Dig beyond what people say, to what they do. Seek out deep and unusual perspectives.
Transformative insights come when you develop a habit of relentless curiosity and learn to connect the dots between disparate perspectives.
Constructive Troublemaking
Push beyond the ‘obvious’ solutions. Question why, and why not!? Move beyond the ‘experts’ and embrace the power of ‘authentic dissent’.
Disruptive ideas emerge not from following good-practice, but from challenging old rules, and creating space for new voices, practices and visions of the future to converge.
Fearless Experimentation
Test early and often. Make things real to build collective understanding and invite robust debate. Experiment to learn, not just to prove. Acknowledge there’s risk in not acting too.
True progress is unlocked when we stop seeing ‘experimentation’ as a pass-fail milestone, but rather an always-on ethos of learning-testing-evolving.
Our ecosystem
431+ experts & partners
who we call upon to gain insights into problem spaces and adjacent worlds.
Our ecosystem
431+ experts & partners
who we call upon to gain insights into problem spaces and adjacent worlds.
Our ecosystem
431+ experts & partners
who we call upon to gain insights into problem spaces and adjacent worlds.
Our footprint
17 countries worked in
in 2024, including North America, Asia, Africa, Europe and Oceania.
Our footprint
17 countries worked in
in 2024, including North America, Asia, Africa, Europe and Oceania.
Our footprint
17 countries worked in
in 2024, including North America, Asia, Africa, Europe and Oceania.
Our experiments
over 620 prototypes
in 2024 alone, across food, retail, product, services and systems design.
Our experiments
over 620 prototypes
in 2024 alone, across food, retail, product, services and systems design.
Our experiments
over 620 prototypes
in 2024 alone, across food, retail, product, services and systems design.