How To Impact

Our Clients

How to Impact has worked on innovation with clients from a range of industries.That’s what our clients have said about us:

“The guys from How To Impact live & breathe innovative behaviours – they’re awesome role-models and leading experts in their field. We’ve been delighted to have Matt help teach our insight & innovation team new creative skills, tools and behaviours that have lifted ability to innovate. They bring a touch of magic.”
Neil Brooks-Jones, Director of Insight & Innovation, Nestle

“I’m delighted with our blue ocean innovation project with How To Impact – we got more than we’d expected. We got new and powerful insights that we hadn’t seen coming before we started the project, and these were translated into commercial and creative solutions. We’ve got more on-brief outcomes than we know what to do with. The results are due to the way the project was structured and the way it was run – collaborative, thorough and yet always playful and open.”
Kirsty Harding, Innovation Manager, Lion Nathan

“We needed help in pushing our innovation vision beyond the classic trap of our existing planning cycle. We got How To Impact to help us because they understand how to stretch your thinking into new growth strategies that marry up internal ambitions, external insights and longer-term commercial forces in a way that is a good fit for the business. They tailored the approach for the specific project – nothing came ‘off the shelf’. As a result they helped unlock a new and exciting way forward that we’re all really pumped about.”
Lynn Rutherford, Innovation Manager, Kellogg’s

“How to Impact have helped changed the way we think about innovation. They have a unique approach that uncovers the sort of blue-sky innovation platforms that help us stay competitive. For example, we worked with them on the development of a pipeline of ideas that led to Tooheys Extra Dry’s 5 Seeds cider. 5 Seeds has pulled in new drinkers from outside the category and now demand for that product is outstripping supply.”
Ralph Simpson, Director of Insight & Innovation, Lion Nathan